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<title><![CDATA[DigitalGrit | More Effective Web | Webinars Podcast]]></title>
<description><![CDATA[DigitalGrit is an innovative online marketing and technology firm. We take a holistic approach to Internet marketing, developing the strategies, inventing the creative, measuring and optimizing the programs and building the systems that make it all work.]]></description>
<link>http://www.digitalgrit.com/webinar/</link>
<language>en-us</language>
<lastBuildDate>Sun, 07 Aug 2005 8:00:00 EST</lastBuildDate>
<pubDate>Sun, 07 Aug 2005 8:00:00 EST</pubDate>
<category domain="http://www.digitalgrit.com/webinar/">Online Marketing and Technology Webinars Podcast</category>
<ttl>60</ttl>
<copyright>Copyright 2005 DigitalGrit</copyright>
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<title><![CDATA[DigitalGrit | More Effective Web | Webinars Podcast]]></title>
<width>140</width>
<height>36</height>
<link>http://www.digitalgrit.com/webinar/</link>
<url>http://streams.digitalgrit.com/rss/dglogo.jpg</url>
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<itunes:author>DigitalGrit | More Effective Web</itunes:author>
<itunes:explicit>No</itunes:explicit>
<itunes:subtitle><![CDATA[Leaders in this space, DigitalGrit offers recurring Podcasts of our Webinars, conferences and other public forums. Get Granular with DigitalGrit!]]></itunes:subtitle>
<itunes:summary><![CDATA[Leaders in this space, DigitalGrit offers recurring Podcasts of our Webinars, conferences and other public forums. Get Granular with DigitalGrit!

DigitalGrit, established in 2000, is a leading and innovative online marketing and Web technology firm. The company takes a holistic approach to Internet marketing - developing the strategies, inventing the creative, measuring and optimizing the programs, and building and powering the systems that make it all work. Marketing across channels including Search Engines, Email, Banners, Behavioral Ads, and beyond, DigitalGrit is dedicated to producing above-the-bar results. 
 
The firm's client list includes some of the world's best-known companies such as ADP, American Express, Consumer Reports, D&B, Morgans Hotel Group, Reuters, and Sony. 
 
DigitalGrit is an active member of the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), the Search Engine Marketing Professional Organization (SEMPO), and is a Microsoft Certified Partner. 
 
The company is headquartered in Northern New Jersey, with offices in New York City and Washington, DC. 
 
DigitalGrit is proud to have been named the #1 Best Place to Work in New Jersey for 2005 (medium-sized business).

DigitalGrit was named one of New Jersey's fastest growing technology companies in Deloitte & Touche LLP's "Technology Fast 50 Program".]]></itunes:summary>
<itunes:image>http://streams.digitalgrit.com/rss/dg_album_art.jpg</itunes:image>
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<itunes:name>DigitalGrit | More Effective Web</itunes:name>
<itunes:email>Webinars@DigitalGrit.com</itunes:email>
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<itunes:link rel="image" type="video/jpeg" href="http://streams.digitalgrit.com/rss/dg_album_art.jpg">DigitalGrit Webinar</itunes:link>
<itunes:category text="Business">
<itunes:category text="Marketing" />
</itunes:category>
<itunes:category text="Technology">
<itunes:category text="Information Technology" />
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<title><![CDATA[Beyond Search: The Quest for Conversion - Performance Strategies for Web Sites and Landing Pages]]></title>
<description><![CDATA[Even search-friendly, high-traffic sites and landing pages can face conversion woes. You may be driving thousands of visitors every day but success is met when more of them purchase your product, download your white paper or subscribe to your newsletter.

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<span style="font-family: arial, verdana; color:#4AAA2E; font-size:12px; font-weight: normal;">Digital</span><span style="font-family: arial, verdana; color:#474747; font-size:12px; font-weight: bold;">Grit</span><span style="font-family: arial, verdana; color:#474747; font-size:12px; font-weight: normal;"> | More Effective Web</span>
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<div style="font-family: arial, verdana; color:#474747; font-size:10px; font-weight: normal;margin: 0px 0px 0px 0px ;">&gt; DigitalGrit is an innovative, full-service online marketing and Web technology firm.</div>
<span style="font-family: arial, verdana; color:#4AAA2E; font-size:10px; text-decoration: underline;">www.DigitalGrit.com</span>
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<link>http://www.digitalgrit.com/pr/56.asp</link>
<pubDate>Wed, 11 May 2005 13:00:00 EST</pubDate>
<category domain="http://www.digitalgrit.com/webinar/">Online Marketing and Technology</category>
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<itunes:keywords>Webinar DigitalGrit Conversion Technology Marketing</itunes:keywords>
<itunes:duration>00:59:55</itunes:duration>
<itunes:author>DigitalGrit | More Effective Web</itunes:author>
<itunes:subtitle><![CDATA[Beyond Search: The Quest for Conversion - Performance Strategies for Web Sites and Landing Pages]]></itunes:subtitle>
<itunes:summary><![CDATA[Beyond Search: The Quest for Conversion - Performance Strategies for Web Sites and Landing Pages:
DigitalGrit will, in an engaging hour-long Webinar, explore the critical components you must leverage to create a Web presence that ... 

* Drives more natural search traffic to your "critical-to-conversion" pages 

* Moves site visitors along specific pathways toward conversion 

* Improves purchase consideration with compelling content and "content triggers" 

Whether you're launching a new site or creating landing pages for search and e-marketing programs, this tactical webinar will give you the tools, ideas and quick-fixes that will turn your site into a more efficient marketing tool.

Beyond Search: The Quest for Conversion - Performance Strategies for Web Sites and Landing Pages]]></itunes:summary>
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<itunes:category text="Business">
<itunes:category text="Marketing" />
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<itunes:category text="Technology">
<itunes:category text="Information Technology" />
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<title><![CDATA["Tips and Tactics for B2B Search Success" focuses on using Google, Yahoo, MSN and other Search Engines to drive leads and sales]]></title>
<description><![CDATA[A lot of B-to-B businesses don't realize that you can target - and gain qualified leads - via SEM. Using a combination of natural search, paid placement and paid inclusion on search engines, businesses can easily run very high ROI campaigns.

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<td bgcolor="#FFFFFF" align="left" style="cursor: pointer; cursor: hand;" onclick="javascript:window.open('http://www.digitalgrit.com/');" onmouseover="javascript:window.status='Visit www.DigitalGrit.com';" onmouseout="javascript:window.status='';">
<span style="font-family: arial, verdana; color:#4AAA2E; font-size:12px; font-weight: normal;">Digital</span><span style="font-family: arial, verdana; color:#474747; font-size:12px; font-weight: bold;">Grit</span><span style="font-family: arial, verdana; color:#474747; font-size:12px; font-weight: normal;"> | More Effective Web</span>
<br />
<div style="font-family: arial, verdana; color:#474747; font-size:10px; font-weight: normal;margin: 0px 0px 0px 0px ;">&gt; DigitalGrit is an innovative, full-service online marketing and Web technology firm.</div>
<span style="font-family: arial, verdana; color:#4AAA2E; font-size:10px; text-decoration: underline;">www.DigitalGrit.com</span>
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<link>http://www.digitalgrit.com/pr/53.asp</link>
<pubDate>Wed, 16 Mar 2005 13:00:00 EST</pubDate>
<category domain="http://www.digitalgrit.com/webinar/">Online Marketing and Technology</category>
<guid isPermaLink="true">http://streams.digitalgrit.com/rss/DGweb_20050316_40kbps.mp3</guid>
<enclosure url="http://streams.digitalgrit.com/rss/DGweb_20050316_40kbps.mp3" length="15839232" type="x-audio/mp3" />

<itunes:keywords>Webinar DigitalGrit Google Yahoo MSN Sales Marketing</itunes:keywords>
<itunes:duration>00:52:43</itunes:duration>
<itunes:author>DigitalGrit | More Effective Web</itunes:author>
<itunes:subtitle><![CDATA["Tips and Tactics for B2B Search Success" focuses on using Google, Yahoo, MSN and other Search Engines to drive leads and sales]]></itunes:subtitle>
<itunes:summary><![CDATA["Tips and Tactics for B2B Search Success" focuses on using Google, Yahoo, MSN and other Search Engines to drive leads and sales
This Webinar is hosted by Scott Delea, SVP & GM, eMarketing Services at DigitalGrit. It offers tools and strategies for companies in the business-to-business space who are currently using - or considering - Search Engine Marketing (SEM) to boost their online sales and lead generation efforts.

Those hearing the Webinar will learn:

* How to discourage unqualified browsers - and maximize your SEM budget

* Surefire ways to get your target audience to click

* Success metrics: Learn the best tools to measure your campaign's performance

* How to select the keywords that will get you higher rankings - for less money

Scott Delea uses real-life case studies throughout the event.

"Tips and Tactics for B2B Search Success" focuses on using Google, Yahoo, MSN and other Search Engines to drive leads and sales]]></itunes:summary>
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<itunes:category text="Business">
<itunes:category text="Marketing" />
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<itunes:category text="Technology">
<itunes:category text="Information Technology" />
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